Writing for readers

Sounds like a peculiar notion, doesn't it? In act it is. According to the literary elite writing for readers is the sign of the rank amateur, the writer lacking in ability or even the functionally illiterate. Real writers only write for writers.

Does anyone wonder why so called real writing needs subsidiaries? The morons producing the unreadable cry out their despairing protestations about the need for culture, as if incoherent random letters should constitute culture. For some reason it is important to remember that if a novel sells then it can not be culture, because the words that someone actually wants to read must be bad words indeed. Idiots!

See Ulrika Kärnborg's commentary on a similar vein in DN.