Wednesday, July 18, 2007

More Potter madness

Reading an article in DN I saw how the Potter fever has struck Sweden as well.

The book will e released at 1 am, which corresponds to midnight UK time, and there are book stores which will be open at that time.

Several stores plan to lose money on their initial sales of the last book in the series. Prices have been cut to below half of the recommended one.

All this for a YA book in a foreign language. That says something about how widely spread basic mastery of English is in Sweden.